Most of the time, businesses start blogging as a way to build and increase their audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is growing your traffic. Therefore if you grow your blog first, you can have a solid following to support your business idea.
You need to think strategically even before starting a blog because let’s be honest here, writing blog posts it’s easy, but if you want to make money later, you need to plan your future success from the get-go. That’s why it is important to know how to do it and what do you need in order to grow your blog and grow your traffic.
What is a Blog?
A blog is a personal online publication containing articles aka blog posts which are written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Even though blogging can be very fulfilling, it also requires certain skills and commitment.
Like in anything else in life, consistency is what will make it or break it for you. It doesn’t matter how often you publish, as long as you keep at it. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.
How to Start a Blog
Finding the time to put your ideas on “paper” and do it consistently is the hardest part of blogging. Like I mentioned before, start with the end in mind: consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy. Once you have established that, starting a blog is pretty much straightforward.
Ways to Make Money
One of the obvious ways most people think about is running ads on their blogs as a way to make money, but there are many other creative ways. Focus on building a loyal audience which is way more important than building a large one, and you won’t earn the trust of your followers by spamming them with ads all the time.
Instead, think of ways you can sell physical or digital products that will genuinely benefit your audience. You could sell your services as a writer or designer. Or publish a book. Create a course that will teach them something. Or do paid reviews, remember you can also become an affiliate for other brands.
You need to enjoy blogging, your readers will feel it. Dedicate yourself to serving your audience as best you can and you will be successful.
Pick a Niche
Probably one of the hardest things to do before you can start blogging is choosing a unique topic. With all of the overload of information available on the internet, it’s hard to stand out and be truly one of the kind. Do your best to pick a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience, but don’t get too hung up on it. There are so many internet users with different interests and different points of view – it’s impossible to appeal to all of them.
You can focus on a specific location, present your content in a unique style, or focus on a smaller segment of a bigger market. For instance, writing about an Organic Local Store in Miami that has very competitive prices allows you to focus more deeply on your topic than choosing to write about food in general.
Choosing a Platform
When it comes to hosting your blog, you have two main options. You can choose to host it yourself or use a paid hosting platform. If you want more flexibility in design then go with the first option, it offers more customization opportunities. You still have to pay a fee, but it’s less than a paid platform.
Using a service to host your blog is the best option for those who don’t know a lot about designing a website or HTML. The most popular options are Blogger and WordPress. Think ahead of time about how you want to monetize your blog because not every platform gives you what you might need.
For a quicker and easier start, you can also use free platforms like Medium or Tumblr. They have built-in audiences, so you will get more traffic and exposure right from the beginning, but they provide less customization, so your blog design will end up looking very similar to everyone else on the same platform.
Picking a Name
Now is time to think about what you want the name your blog to be. If you are planning on branding yourself, the best option would be using your own your name( or a pen name you what people to know you by). But I would recommend finding something original, fun, and descriptive of your what your blog will be about. The name you choose should reflect your blog’s personality and be easy to remember and type.
Groundwork for Growth
Having some strategies outlined beforehand about how you should grow your blog will help build some momentum quicker and more effective once you get started. If you don’t have a plan, you may end up struggling with procrastination and anxiety because you don’t have a strategy. Having a plan can alleviate some of that and keep you on track.
The expansion of your blog will depend on how quickly you start collecting emails and building your email list. I would recommend doing it as soon as possible so you can capitalize on money making opportunities as you grow.
You will need an Auto-responder service to do that. My favorite auto-responder which I use on a daily basis is Aweber. It’s very intuitive and very easy to work with even if you are not a technical person, so it’s great for newbies, but also for advanced users, it has many customizable options.
To be successful online, there are 2 essential tools that you MUST have… an email autoresponder, and Clickfunnels. I am totally in-love with ClickFunnels!! NOT only it’s GENIUS and super SUPER user-friendly, but you can also try it out for FREE right here.
Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.
Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly.
If you want to learn more about the system that allowed me to quit my day job and make money with blogging – you can find it right here.